University of Phoenix | 2025

Alumni Luminaries

Direct mail & PR box campaign to promote the Luminaries award to UOPX’s best and brightest alumni.

PR Box

Open box of alumni luminaries with a card that says 'and your accomplishments help light up the world' and a red card with 'Luminary' on it inside a shredded paper filling. Box exterior has logo and text 'You blazed your own trail...' and 'UOPX Alumni Luminaries'.

Letter & Certificate

Certificate of recognition from the University of Phoenix Alumni Luminaries Honor, awarded to John Smithington for outstanding achievements in entrepreneurship, signed by John Woods, PhD, Chief Academic Officer, and Deputy of University of Phoenix.

Email Drop 1 & 2

Screenshots of an email from the University of Phoenix, with congratulatory messages to alumni, featuring the university logo, social media icons, and a red 'Learn more' button.
An email newsletter from the University of Phoenix promoting sharing digital badges of honor from the UOPX Alumni Luminary program, featuring a red badge icon with the year 2025 and a 'Learn more' button.

Badges

Collection of UOPX Alumni Luminary banners and badges from 2025, highlighting themes of entrepreneurship, industry leadership, and community leadership.
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